Increasing Website Sales

Previously we talked about ‘Getting Your Website Online‘ and the difference between Sales Pages vs. Shopping Carts.

Now I want to talk about building the website itself. It’s structure. It’s flow. It’s ability to convert visitors into customers.

No matter the type of website you build; it can be a cookie cutter shopping cart or something more advanced such as sales page or squeeze page built through LeadPages. It doesn’t matter. Every website needs certain trusting elements to help increase it’s conversions. It’s the pages you have on your website, badges and even the color of your website that can increase conversions. I’ll list the type of pages I feel help increase conversions, badges you can implement and other factors that increase your website sales. This is fun stuff!

Everyone needs a FAQ page.

Your customers have questions before the sale and after the sale and this is your first line of defense before they reach your contact page. You want to point prospects to this page before they have access to your contact page. Answer repeat questions and save yourself a ton of time answering the same question over and over again.

On top of that, if you get the same repeat questions, if there is a problem, FIX it and address it before it starts having negative effects on your business. In regards to SFB, I have the FAQ page on the actual sales page. Scroll all the way to the bottom of the page to see it.

The idea is to answer questions before they reach you. To squash any reservations in purchasing your product or service. If a customer has a question about your product but you don’t answer it on page, they will go somewhere else to purchase. This is HUGE! If you answer questions on page, this will work to increase trust (they feel you’re legit) and the chances for a sale increases.

The Contact Page aka Super FAQ Page

Personally I like to use JotForm for my contact forms or other forms that I need. They’re flexible, easy to use and simply work. It’s point and click, free and anyone can create a form in minutes. My Lawyer friend who has zero knowledge about building websites built a form using JotForm and can now collect leads easily.

If a customer has to contact you via a Contact Form, something is wrong in the system. Make it a point to place repeat questions on your FAQ pages and answer questions on pages where people have trouble. Do this and save precious time and make your customers happy. If a customer has to wait for you to get back with them it doesn’t make for a good experience so try to make things as seamless as possible for them.  Makes sense, right?

The Famous Resource Page!

I don’t do this as much as I should be a ‘Resource Page’ can be a huge asset to your business.

Let’s say for example you have a Weight Loss eBook and you have a resource page for visitors. On this page is where you’ll want to place affiliated products and cool services you recommend. I have always found that my Download Pages and Resource Pages have some of the highest activity on my websites. It’s like that for a reason. People LOVE resource pages. They’re cool. They see things they never heard about before and because they trust you, they will try some of these products and services.

Here is a Resource Page I created for the ‘Six Figure Boss’ Forum. It’s a simple page with resources I personally use and recommend. I update the page with new resource and people LOVE that. This can work for ANY business. And people love these page. They will share and link to these pages like crazy.

Blog aka Value Magnet

When you have a blog for your business, topics should revolve around your business and promote your business (subtly of course). Business is changing. Today it’s about giving value before asking for something in return.

I point people to my blog where I give valuable information not just to my current customers but to potential customers as well. I give value first and then ask for the sale in subtle ways as not to be intrusive. People don’t like to be interrupted. People don’t like their online flow to cease by your rude advertising. It’s an instant turn off.. but to give value and within that value you pitch your product.. now we’re getting somewhere.

Having a blog is a big investment but it can be worth it as a method to promote your product or services. You give value away to garner trust and sell people on your product or service. Value is dependent on the product or service. If you have a Weight Loss eBook, that value is valuable information on weight loss, stories on weight loss, success stories, meal plans.

LeadPages‘s main product is a squeeze page / sales page builder. They give you the ability to build sales pages and squeeze pages by point and clicking, it’s fantastic. They have a back-end blog similar to this blog where they give away templates they have within LeadPages.

These are the same templates people are paying for within LeadPages. The difference is you have to modify the template yourself where if you’re part of LeadPages, their application does the work for you. They give you value, showing you what they offer and hope you become a customer. It works. I’m a customer because of what I saw. I talk about how my Mom is using LeadPages to build her sales page. Check it out, it’s a good read!

About Us Page aka Mini Sales-Page

The traditional way to garner that trust. Visitors want to know more about the person or company they’re about to do business with before taking action and to do that, they read your ‘About Us’ page.

An ‘About Us’ page is your STORY. People are sold on stories. I’d like to think of ‘About Us’ pages as a mini-sales page. You tell your story and promote your product at the end of the song and dance. There are more traditional ways to do this, via a full blown sales page or value based marketing but it’s just another important piece of the puzzle that helps increase conversions. Will this make or break your business? NO. It will only help.

That said, none of these pages on their own will make or break your business. It’s the combination of these pages and trusting elements working together that will help increase your conversions. It’s a number of factors. People want to know they’re not getting scammed. They want to know you’re invested and that you’re legitimate. Think of your website visitors as scared deer.. more on that in a moment.

Badges aka Legit Buttons

Imagine a scared deer going to a pond for a drink of water. Any little noise, out of place element, negative cue, red flag has the ability to startle the deer and make it run. Your visitors are scared deer going for that drink of water. They’ll look around and see if things look trusting. They’ll go up to the water and hope an alligator isn’t sitting there ready to chomp on it for dinner… whoa that got dark..

You get the point right? Imagine your visitors as scared deer.. and your job is to make the environment (your website) calm and trusting. You want to bring in deer and CAPTURE them, but before you can do that you need trusting elements such as badges.

Website Badges! I’m talking about ‘100% Money Back Guarantees’, ’24/7 Live Support’, Rapid SSL badge, payment processor logos, Security Verified badge and other TRUSTING elements.

You typically place these in the footer of your website, out of the way. They’re just there to increase that trust and lead the deer down your sales funnel. That sounds devious but I like it!

It’s a combination of factors that increase trust which help increase your sales!

Throughout ‘Six Figure Boss‘ I go into more detail about Website Aesthetics and Increasing Your Website Conversions. It’s fun getting into the heads of your website visitors. I feel I can read a visitor’s mind at times as they navigate the different pages of my websites. I use live tracking tools which enable me to watch as visitors go page to page, thus helping me tweak things to push visitors down the sales funnel. It’s fun!

I hope you enjoyed this post! If you have something to add please leave a comment bellow and I’ll be sure to reply back!

About Donald

I'm Donald, I have a passion for making money online and teaching others how to make money online. If you haven't read Six Figure Boss already, check it out. It's a complete step-by-step guide to to creating your own online business.